Keith Ferrazzi Crashes Servers With Business Relationship Mastery Program

I had the pleasure this week to attend an almost 2-hour free webinar hosted by Keith Ferrazzi on his “Networking Secrets for Thriving in Totally Screwed-Up Times!”

As always, Keith over delivered. So much in fact….that his over 5,000 attendees were literally crashing his servers (so much actually that he offered a few special “deals” to make up for the crashing).

When Keith Ferrazzi starts giving out networking secrets, people from around the world sit up and listen. Keith is well-known for his books “Never Eat Alone” and “Who’s Got Your Back.” And, he’s known for hosting his networking dinners where participants share intimate stories about their lives and careers and their journey to better business success.

This week, Keith unveiled his Business Relationship Mastery Program where he discussed 7 missions in the program. Some of the topics he touched on really hit a chord…..especially when he started out his webinar by quoting an IBM study that found that basically for every contact you had on LinkedIn should add an additional $948 in income to your business. Without getting into the details of the study, the basis of this study is to show you the importance of social media to your business.

Keith’s 7 Missions:

1. Write down one professional goal and then 3 people that can help you attain that goal.
2. Manage your targets: Prioritize those three people above and focus attention where it counts. Measure the intimacy strength of each relationship.
3. Expand your currency: Do your homework  on the three people and prepare a way you can help them.
4. Accelerate every interaction. Find a way to care. “A good networker does research on companies…a great networker does research on people.”
5. Build lifetime relationships: build lifelong relationships from these people. Find yourself mentors and ambassadors.
6. Build your personal brand: use social media to market your brand.
7. Reach out and Ping someone: Make contact with people, have coffee, lunch, dinner, call them, write them a letter.